Defining the 3DTV market opportunity

This Strategy Analytics 3DTV briefing, held at IBC, reveals brand new consumer research about propensity to buy, what people want to watch at home, and factors that could hold back the growth of 3D television. New research about purchase intentions in the production sector casts further light on market prospects, while Brian Lenz at BSkyB explains why the UK Pay TV provider is convinced customers want 3DTV and that there is a business opportunity.